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Talk2Us, we have 16 years’ experience developing internal communication strategies and campaigns that communicate corporate strategy.

Disseminating information vs creating meaning

Technology has created many ways in which we can disseminate information, but establishing meaning from the information remains a challenge. There are as many methods as to share information as there are barriers to creating meaning. Creating meaning relies on context, and we need it to provide us with meaning for any performance to take place. We need to understand framing, and how the lexicon used within an organisation can interfere with the creation of meaning. Managing such intrusions relies on leaders who have emotional and social EQ, to provide a meaningful context.

Creating meaning

A process similar to that of creating a cocktail. The multitude of ingredients need to be mixed in a certain order and fashion, and then packaged attractively so as to gain favour and consumption. It all starts with awareness and then swiftly moves on to interest and desire, if the purpose is credible, the narrative is appealing, the call to action may result in activity. Communication is a blend of logic and magic, served up at the right time and right temperature, it may have the right result.

About Us

At Talk2Us our hybrid approach is unique – we use marketing and communication disciplines all underpinned by the principles of psychology.  We have a wealth of expertise in business management, marketing, communications, facilitation and psychology.  We are able to identify the need, formulate and package the associated initiative, provide project co-ordination services to implement it and measure the efficacy. Read More ...