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Talk2Us, to assist your organisation to develop a compelling narrative, understand the sentiment surrounding the current narrative and develop programs for your people to adopt, that will promote the narrative and the stories built around it.

A narrative is a sequence of events. It has no standard form or structure. No distinct beginning or end. Narratives are not analytical or critical, they are just the way in which we as humans attempt to impose order on the chaotic uncertainty of the condition of being a human, in a world where there is no certainty. Organisations, as individuals, have myriads of narratives. These narratives form the strands of the cultural fabric of the organisation and influence the attitudes of the people within. We all participate in the many narratives that occur during our relationships with each other.

A story is a structured narrative. It has a setting (often the narrative) a beginning, characters, a middle, a problem, a solution and an end. All stories are narratives, but not all narratives are stories. A story serves the narrative, not the other way around. If the story is disconnected from the broader narrative it is mere entertainment. A narrative without a story is merely information. Narratives need stories to create context, emotion and meaning.

Why are Narratives important?

Narratives form the personality of an organisation. Organisations without personalities struggle to find followers. Relationships are built on sharing personality traits.

Giving your organisation narrative meaning

Understanding the underlying narrative in your organisation on which all the stories are based is of paramount importance. A sentiment analysis of how your current narrative informs the stories within your business is the starting point.

About Us

At Talk2Us our hybrid approach is unique – we use marketing and communication disciplines all underpinned by the principles of psychology.  We have a wealth of expertise in business management, marketing, communications, facilitation and psychology.  We are able to identify the need, formulate and package the associated initiative, provide project co-ordination services to implement it and measure the efficacy. Read More ...