How digital communication can help reduce your carbon footprint

Published: 30 October 2018

I’m sure you have seen the disclaimers before ‘Go paperless, save a tree’. But does pixel really trump paper in the in the eco-friendly stakes? We believe so. Especially when it comes to internal communication. As many organizations have very high office paper consumption, digital communication is the environmentally friendly alternative.

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Just imagine a school, hospital, or business using posters and flyers to communicate with hundreds of people. That’s a lot of paper and a whole lot more to replace it. Can you also envision the huge amount of paper you can cut back on by swapping print communication for digital communication?

Digital communication provides you with a quick way to communicate with people, whether it be employees, visitors, students, without having to constantly waste paper. A hospital that wants to bring a new hand washing campaign to the attention of its medical staff, for example, does not need to rip off previous campaign material and print new posters, but can just display it on every TV screen throughout the hospital without one tree needing to be cut down.

But the advantages don’t stop there. Besides eliminating paper wastage, digital communication also reduces CO2 transport emissions and prevents paper, plastic, ink, chemicals, and paint going into landfills.


Paper or pixel

But doesn’t digital communication have an environmental impact as well? Of course. Obviously digital communication consumes energy, which contributes to your business’s carbon footprint, but it’s far less than the environmental impact of print.

On top of that, there are also several things you can do to conserve energy and help the environment when resorting to digital communication. Nowadays, consumers make use of LED screens as an eco-friendly alternative to LCD. These screens use less electricity and tend to have a longer lifespan, avoiding the landfill for considerably longer. Many screens today also have automatic brightness control, which means they adjust their brightness to coincide with the level of ambient light around them, which conserves energy and keeps the screen working longer.

So, even though digital communication consumes energy, it is by far a greener option than printed signs.

Are you ready to go paperless? Contact us now for a free demo.


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* Originally published by Netpresenter

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About Us

At Talk2Us our hybrid approach is unique – we use marketing and communication disciplines all underpinned by the principles of psychology.  We have a wealth of expertise in business management, marketing, communications, facilitation and psychology.  We are able to identify the need, formulate and package the associated initiative, provide project co-ordination services to implement it and measure the efficacy.