CX creation | customer experience creation

Published: 14 December 2018

The alignment of your marketing material, which creates an expectation and how the people meet this expectation is the number one challenge faced by all organisations today.

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Customer experience management or CX is the word on each and every CEO’s lips. Customers have access to all manner of broadcast mechanisms and, they use it. 

The customer’s experience determines your organisations reputation.  The single most valuable intangible asset any organisation possesses.  An inconsistent or misaligned experience erodes trust and results in customers moving to another brand. 

In a competitive, down turned economy customers are particular about obtaining value for money and look really hard to test for cracks in your authenticity, the trend of being brand loyal pretty much doesn’t exist anymore.  Customers want what you say you do to be met with what you actually do.  Expectation and experience must be aligned. 

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About Us

At Talk2Us our hybrid approach is unique – we use marketing and communication disciplines all underpinned by the principles of psychology.  We have a wealth of expertise in business management, marketing, communications, facilitation and psychology.  We are able to identify the need, formulate and package the associated initiative, provide project co-ordination services to implement it and measure the efficacy.